Listen up airlines, I have a couple ideas for you.
1 - The first airline to do this will make a major media splash as well as good will (unfortunately Southwest won't be able to do it, though). Once the plane is loaded, have a random draw from the coach class to fill the remaining first class seats. It would be like winning a mini lottery. Seats are empty, why not give the coach people a break from the sardine environment in the back by moving a couple forward. Think of the word of mouth advertising and all of the media outlets will pick this one up as well - Free good advertising! All of those folks that play the lottery or gamble will want to fly your airline just for the thrill of the possibility of getting a better seat.
2 - Sell coupon space on the back of the seats. Attach a clear pocket on the back of the seats and sell the space. You've got a person's eyes for at least an hour, that is an amazing amount of time in the ad world. Plus the passenger gets to walk away with something tangible in their hand.
3 - On those planes with the individual video/gaming units on the backs of the seats, why not add coupon capability. The routes that these planes fly are usually several hours to overnight flights. Why not set up a way so the passenger can browse coupons by destination? Let the passenger enter an email address and then email the selected coupons to them to print out. If you wish to make it even more valuable, put a simple kiosk at the gate or baggage claim so that they can print them out once they arrive. All of this can be done as a revenue generating situation. And once again, think of the eye time that the advertisers get!
Maybe if the airlines could offset some of their costs through selling ad space, they could get away from this nickel and dime mentality that is so popular now. I recently flew on a carrier (who will remain nameless) that did so much selling that I felt like I was in one of those timeshare meetings.
a lot of truth is heard in the ambience - sharing thoughts and ideas
So who is this . .
- ambientchatter
- somewhere in the middle, United States
- Been in this audio profession for awhile now. . thought it was time to let the world know what actually goes on in this head.
I figure a little about myself is in order. Because, who would want to listen to myself rant. I know that I may not.
I have been in the professional audio world for over 20 years. It is tough sometimes to determine exactly when this "professional" starts from when you start doing audio. I was doing audio as far back grade school and running the events all through jr high and high school in my school, church, and a summer camp that my family attended every year.
So putting a date on this is hard. Maybe it was when I worked with more than 16 channels on a console. Oh that day . . I layed my paws for the first time on a 24 channel console. I was overwhelmed. Knobs everywhere. That was 1986. Already had my own cassette 4 track and produced a little "album" with a sax player friend. He sold at least 15 copies of that cassette.
I have spent the bulk of my experience in the non-profit/church arena. I know that you touring guys out there may not consider that real. But I worked for years with over 40 inputs doing a completely new show every weekend with the same quality expectations that you have with doing the same show night after night.
I did do a year and a half of "touring". Small PA with a single artist, doing a different public school or church each day. I was also the driver and guitar tech. I drove across the US at least 4 times in that stint. Did the "event" in Vancouver, British Columbia, Canada and had my next "event" in Jacksonville, Florida, USA 5 days later once (drove 90% of that myself due to a "helper" driver that couldn't drive more than 2 hours before having to stop). Heck, how many people can say that they burnt their road vehicle to the ground out in the desert between Needles, CA and Kingman, AZ midday in July. Literally, flames, everything. Rent a UHaul, load the equipment and do a gig in Phoenix that evening. (more on that later)
I was an early digital adopter. Bought first generation BSS Soundweb and Innovason later on. Built a studio with Yamaha 02R's version 1 with 4 ADATS for the decks. Oh the days. . .
I have done Live PA, Recording (both studio and live tracking), Mastered many albums, TV post, TV live to satellite, Film shoots, and "film style" video shoots. Done football arenas, Soccer stadiums in Africa, countless auditoriums, and way too many school gymnasiums.
So I think that I should have some things that might prove interesting and possibly helpful. Don't know exactly what this will turn into but hopefully, it will be an interesting read.
I have been in the professional audio world for over 20 years. It is tough sometimes to determine exactly when this "professional" starts from when you start doing audio. I was doing audio as far back grade school and running the events all through jr high and high school in my school, church, and a summer camp that my family attended every year.
So putting a date on this is hard. Maybe it was when I worked with more than 16 channels on a console. Oh that day . . I layed my paws for the first time on a 24 channel console. I was overwhelmed. Knobs everywhere. That was 1986. Already had my own cassette 4 track and produced a little "album" with a sax player friend. He sold at least 15 copies of that cassette.
I have spent the bulk of my experience in the non-profit/church arena. I know that you touring guys out there may not consider that real. But I worked for years with over 40 inputs doing a completely new show every weekend with the same quality expectations that you have with doing the same show night after night.
I did do a year and a half of "touring". Small PA with a single artist, doing a different public school or church each day. I was also the driver and guitar tech. I drove across the US at least 4 times in that stint. Did the "event" in Vancouver, British Columbia, Canada and had my next "event" in Jacksonville, Florida, USA 5 days later once (drove 90% of that myself due to a "helper" driver that couldn't drive more than 2 hours before having to stop). Heck, how many people can say that they burnt their road vehicle to the ground out in the desert between Needles, CA and Kingman, AZ midday in July. Literally, flames, everything. Rent a UHaul, load the equipment and do a gig in Phoenix that evening. (more on that later)
I was an early digital adopter. Bought first generation BSS Soundweb and Innovason later on. Built a studio with Yamaha 02R's version 1 with 4 ADATS for the decks. Oh the days. . .
I have done Live PA, Recording (both studio and live tracking), Mastered many albums, TV post, TV live to satellite, Film shoots, and "film style" video shoots. Done football arenas, Soccer stadiums in Africa, countless auditoriums, and way too many school gymnasiums.
So I think that I should have some things that might prove interesting and possibly helpful. Don't know exactly what this will turn into but hopefully, it will be an interesting read.
Sites that I frequent. . .
- Vacations to Go - Their 90 day ticker for cruises is very hard to beat
- Worry Free Vacations - Cheap vacation site I have used many times, but seems to be going away soon
- Children's Safe Drinking Water Project - I am impressed with this PUR product
- Flyer Talk - forums for frequent flying programs and other travel stuff
- Medic Batteries - Inexpensive battery supplier that I have used for years
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